Millennials In Produce

It’s no secret that Millennials are exceptionally different than the generations before them. Technology has given them different eyes with which to see the world. Their approach to life and all the aspects in it is so distinctly different that many struggle to relate to these “new-comers”. Their work style is foreign to Baby Boomers and Generation X. It leads us to wonder how the next generation will affect our industry, the produce industry, in years to come.

First Class of Future Watermelon Farm Leaders - Wiggins, Singletary, Page and MooreGeneration Y people want to enjoy their lives and the time that they spend, whether the time is paid or not. They tend to lean towards jobs that are interesting and fun, that don’t necessarily “feel” like work. As a recently employed millennial, I understand the draw to find a position that is intellectually engaging but is still enjoyable. Fortunately, for me, I have found an occupation that does just that and so much more. I get to use my creativity and (will) work with others to get major projects done correctly and working fluidly. My job is fulfilling and makes me feel as though I am working towards a greater purpose than just myself. That greater purpose and feeling of fulfillment is key to Millennials.

Millennials have a higher job turnover rate than their parents and grandparents. Perhaps this is because they are trying to find something that they enjoy and feel is worth sticking with. Fortunately for me I have found the “perfect fit” for myself. For the produce industry it’s important for us to appeal to the younger generation. With only 3% of college graduates choosing positions in agriculture we NEED to draw them to us and make these future employees want to stay and grow with our companies, association, and industry.

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If we provide these future employees with incentives for working in our companies, we can anchor them in and create a future for this industry. These incentives can be, but aren’t limited to, flexible schedules, professional development, training, team work and collaboration. Many of these incentives are beneficial to the companies too. Things like professional development and training will only create better workers and work environments.

The double edged sword of Generation Y is that they will require us to change, but all the while we need them. Without them we can’t proceed into the future. They may present some obstacles, but change is inevitable. Millennials can revolutionize and bring new ideas and technologies to our industry. Generation Y will help us bend and work with our ever-changing market.

Kelli Wilder

Harthin, Carrie. “Connect. The Network Media Partners Blog.” » Driving Millennial Engagement. Network Media Partners, 02 May 2016. Web. 06 May 2016.

College graduate agriculture job statistic. Digital image. Facebook. Adam Putnal, n.d. Web.
Digital image. N.p., n.d. Web.
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