Tag Archives: Marketing to Millennials

The Convention Provides Common Ground – Marketing to Millennials #nwafuturisticfridays

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The vitality of a trade association and its meetings requires a fully engaged membership, including professionals of all ages. But the long-term vitality of the organization requires a particular focus on millennials, aka Generation Y…”

It is true that the future of all associations depends upon their ability to engage the Millennial generation in its ranks, and the National Watermelon Association is no exception. But this is not a one-way street. For an association to be vital and effective, the senior members must draw Millennials into the workings, providing guidance and support; and the Millennials must actively seek out those seasoned professionals in order to glean from their experience and encouragement.

If they do not see sufficient value in membership and meeting attendance, they will not likely become the lifelong participants the association needs in order to maintain its numbers decades from now.”

As the annual National Watermelon Association convention fast approaches, it is significant that all of its members understand their importance to the vitality and longevity of the Association. Its value and the value of its meetings should never be overlooked or underestimated. The National Watermelon Association is ‘dedicated to making a positive difference in the business and lives of its members.’ This mission is accomplished by the active participation of our members. Our Committees invest in research taking place at universities and institutes nationwide to increase yield and prevent disease; they keep an eye on litigation and government regulations that impact business and labor in order to keep our members in good standing and aware of the laws; they sponsor events that promote watermelon and the industry as a whole; and they sacrifice their time and resources supporting all our members.

Millennials don’t just want electronic networking; face to face is still of a very high value to them, and the conference is a really good place to do that.”

Our conventions are like no other association’s. The focus of our event is not the exhibit hall, but rather educational sessions, opportunities to connect and encourage our members, and recognition for outstanding service. This year’s convention in New Orleans will feature impactful general sessions led by experts that will address issues like drones in agriculture, crop insurance, Phytophthora solutions, FDA food safety rules, seed certification, bees and bee health, and more! During the convention we will introduce the first class of the National Watermelon Association’s Hall of Fame and recognize the significant contributions of members in our long history. The National Watermelon Association is often compared to a family, as its members are concerned and invested in the welfare of all its members – young and old.

So, Millennial or veteran member of the association, both need to be intentional if ‘a positive difference’ is the goal. In 24 days, the National Watermelon Association will convene in New Orleans providing opportunities to learn, grow, support, connect, and lead. Find common ground on the golf course, in a tour bus, during the opening event, or over lunch after a general session. Make a plan today to attend, to engage others in conversation, to ask questions, and to make friends in the watermelon industry. It is your opportunity to become a ‘family member.’

Nicole Schrader

 

“Marketing to Millennials – Www.themeetingmagazines.com.”Wwwthemeetingmagazinescom. N.p., 30 Nov. 2015. Web. 01 Feb. 2016.