Tag Archives: #nwafuturisticfridays

#nwafuturisticfridays – Are Your Meetings Millennial-Friendly?

young-people-loans

 

I attended a convention recently and entered a seminar on social media strategy. Hoping to blend into the crowd of Millennials that filled the room, I casually slipped my tablet from its sleek case and positioned it in my lap. Once ‘connected’ to the network, I sat poised with my hands over my tiny keyboard and waited. Turning my attention to those sitting around me, I noticed that the majority of them were drinking coffee, checking their phones, and comfortably chatting with one another. As soon as the seminar began, I became quickly aware that the generational chasm between us was widening and I would fall in if I could not keep up. While I furiously took notes, many of which I hoped to understand more fully later, my peers simply snapped a couple of photos of the screen and listened attentively. Later, I found that all the slides, as well as an audience response system was available online.

The largest segment of the workforce, known as Millennials (those 25-35 years), has great expectations. Having grown up with rapidly changing technology, they are accustomed to version updates and take them in stride. In the workplace, they expect access to the most advanced tools to get their jobs done well. They are extremely reliant and comfortable with technology. In spite of their inexperience, they bring a refreshing confidence in technology to the meeting table, where older generations, like myself, can often be cynical and clumsy.  Nevertheless, the generational challenges must be faced and bridged in order to join experience and leadership with the enthusiastic and energetic Millennial.

How this is accomplished will vary from organization to organization, however, there are some suggestions to bridge the gap that have been offered to benefit all. In regard to meetings, where there is a gathering of generations at the table, ease of access to high-speed wifi is a necessity, both on-site and off. These days it’s not just the ‘digital natives’ that rely on the internet to gather information, calendars, mail, etc. In light of this, providing good lighting and charging stations are simple alterations that show consideration to all.

With digital document libraries available, less printed material can be generated which appeals to the ‘green’ sensitive Millennial. It saves time, money, and trees.

Responsive computer software systems are wonderful tools that enable two-way communication during and after meetings. Although some programs are expensive, the investment communicates to the younger generation that their responses are valuable and that you want their input.

Telecommuting and remote attendance with live streaming allow those off-site to participate in daily business. Millennials are often willing to take less salary in lieu of a more flexible work schedule. Working outside the office provides the flexibility they desire in maintaining a balanced work and personal life.

A willingness to make changes in your work environment, even at some expense, will pay off in the long run. Attracting and retaining young talent in your organization is and should always be a priority to the companies that wish to remain relevant and successful.

 

Nicole Schrader

 

Beall, Alex. “To Retain Millennial Workers, Groups Must Embrace Tech.” RSS 20. Associations Now, 13 Nov. 2015. Web. 21 Nov. 2015.

Byrne, Jeffrey C. “Leverage Technology to Engage Millennials | Smart Meetings.” Smart Meetings. N.p., Nov. 2015. Web. 21 Nov. 2015.

 

 

#nwafuturisticfridays – The Business Traveler

New British Airways First suite.

New British Airways First suite.

 

Good news for the airline and travel industry – Millennials like traveling for business! These young professionals see the value of in-person meetings and consider traveling to meet associates the best way to foster business relationships. Don’t let the constant use of hand-held technical devices fool you, Millennials see their technology as a tool, but the end goal is face-to-face communication. So if that means travel, they are willing to go the distance.

According to a recent Associations Now article, not only is this younger generation more likely to want to travel for business than the Baby Boomers before them. They don’t seem to be put off by some of the inconveniences of travel that bother their elder counterparts. Baggage fees and long security lines are things they take for granted. Remember that it was during their childhood that the 9/11 terrorist attacks shook the nation. Although travel, even for these jetsetters, is not without obstacle or frustration. As they depend upon technology to guide them to their destinations, the lack of free wi-fi en-route is something that causes them to grumble. They are also less than pleased charging their expenses on personal credit cards and being reimbursed. Nevertheless, according to the article, “…business travelers across the board – Millennials, Gen Xers, and Baby Boomers – reported that their goals were met on business trips, leading to greater satisfaction.”

The airline industry is taking advantage of the trend and many airlines are promoting more business travel amenities and luxurious options for their frequent fliers. Companies are more likely to pay the higher rates if it means enabling their employees to make their appointments and close deals. The travel industry has redesigned their first class cabins to accommodate these customers. Qantas, Cathay Pacific, Swiss Air, British Air, and Delta are all competing for the business with more spacious and expandable seating, wi-fi networks, and fine dining. Some airlines even turn down beds and tuck you in!

Interior cabin of a Boeing 767 showing Vantage business class seats(DELTvantage0809) client contact Mary Welsh Talent AnnRoth(SLP)

Interior cabin of a Boeing 767 showing Vantage business class seats(DELTvantage0809) client contact Mary Welsh
Talent AnnRoth(SLP)

As generations usher in cultural change, there will always be some things that remain the same. Personal contact and genuine relationships in business will always be foundational to success.

Nicole Schrader

 

Smith, Ernie. “Millennials Embrace Business Travel, In-Person Meetings.” RSS 20. Associations Now, 05 Nov. 2015. Web. 12 Nov. 2015. <http://associationsnow.com/2015/11/millennials-embrace-business-travel-person-meetings/?utm_source=AN%2BDaily%2BNews&utm_medium=email&utm_campaign=20151109%2BMonday>.

#nwafuturisticfridays Every Four Generations – Spring Comes

c1578ff5-b3c4-44c3-8904-cb8320336af3Every four generations our nation faces a ‘dark and cold winter.’ Not a literal winter, but major devastating events that depress our nation’s culture, economy and politics. The breakdown of this time period is approximately 80-100 years. The dark days of the Revolutionary War, Civil War, Great Depression and World War II, were all followed by a season of energy, growth and change – or ‘spring.’ Jamie Notter and Maddie Grant, in their book, ‘When Millennials Take Over,’ refer to the works of William Strauss and Neil Howe. Reputed experts of generational change these men refer to a kind of seasonal pattern that they identified in the history of the United States. They point out that in each ‘fourth turning,’ the generation coming into adulthood during the ‘winters,’ were a key component to the ‘revolution’ that followed.

However, Millennials are not the only factor influencing the transition. Notter and Grant point out that the decline of traditional management and the influence of the social internet are also significant factors in the atmosphere of change that we are currently facing. Decentralization of power in the workplace and universal access to authoritative information, have ‘permanently shifted the balance of power between individuals and institutions.’

It’s on this stage that Millennials, 80 million strong, are poised.  We are at the brink of another ‘spring,’ as our country recovers from the terrorist attacks of 9/11 and the Great Recession. The impact of these young people and their unique characteristics and experiences will dramatically change our nation and the way business is done forever.

Grant and Notter stress that businesses will thrive in the coming ‘spring,’ if those in leadership understand the unique characteristics of Millennials and are not afraid to adapt their management style to accommodate them. Four trends have significantly shaped the worldview of this generation: the social internet, abundance, diversity, and the elevated status of children. Millennials look at the world around them unlike any generation that preceded them.

The social internet has always been available to this generation. Resources and information are easily accessible and if they can’t find what they want or need, they simply figure out a way to get it on their own. They will use the tools available to them to get around any obstacles they face. The authors note that the result in the workplace can be an impatience with bureaucracy. (But truly, who is not frustrated by bureaucracy!)

The abundance of material and informational resources have led to higher and higher expectations. In the workplace, waiting on others to get things done can lead to a ‘disconnect’ in these typically enthusiastic young people.

Millennials expect to be surrounded by difference – they have been taught to value diversity of people, ideas, methods, music, food, etc. They have learned to adapt to a diverse and changing environment and may have little patience with the notion of a status quo.

This generation views parents and teachers as friends and team-members. Traditional boundaries are blurred in the eyes of Millennials. In the workplace, the distinctions of behavior toward those in authority are unfamiliar and even foreign to them. It should not be surprising if they disregard traditional mores and naturally strike up conversations with those in high level positions. It may be regarded as disrespect to some, but not to a Millennial.

The view of Maddie Grant and Jamie Notter is that there will be tremendous transformation in our near future, but the future is an optimistic one filled with eager, energetic, young people desiring to make a difference in their workplaces, communities, and world. I agree with these authors and ardently say, ‘bring it on!’

 

Nicole Schrader

 

Notter, Jamie. When Millennials Take Over: Preparing for the Ridiculously Optimistic Future of Business. S.l.: Idea, 2015. Print.

 

 

#nwafuturisticfridays – Future Facets of Facebook

fansFacebook Facts* – in 20 minutes:

1,851,000 status updates are shared on Facebook

2,716,000 photos are uploaded

1,323,000 photos are tagged

1.972 million friend requests are accepted

10.2 million comments are posted

2,716,000 messages are sent

1,587,000 wall posts are written

The number of people who are on Facebook make up 1/13 of the earth’s population, and yet there are businesses and associations that have not embraced this social platform. Perhaps the social aspect of the site and the potential of time mismanagement are at the core of their apprehension. Yet there is research to suggest that social tools, like Salesforce’s Chatter, Microsoft’s Yammer, IBM’s Connections, and LinkedIn have actually improved productivity in the workplace. Nucleus Research found that users of Salesforce’s Chatter actually saw a 12.5 % increase in productivity because their employees send fewer emails and had accelerated access to work information.

Facebook has created a business-oriented version of their site and is testing that site right now – it’s called ‘Facebook at Work.’ One hundred companies are participating in the trials. Facebook hopes the site will stimulate collaboration rather than idleness. It is their belief that workers are better equipped to do their jobs when they have better information and that information can be gathered rapidly and effectively when it is done collectively.

Branding a business, encouraging engagement, embracing new members, and marketing a product or service, are just some of the benefits companies have experienced by incorporating social media sites as a part of their marketing strategy. Yet over 35% of employers worldwide prohibit access to Facebook in the workplace. Facebook at Work is meant to be used solely within a company amongst co-workers. Perhaps this knowledge will curb inappropriate posting and remove the stigma of Facebook at work.

“Everything is based on the value and feeling of being connected, which in the workplace results in a more productive environment.” stated Julien Codorniou, Facebook’s director of global platform partnerships and overseer of Facebook at Work in an article on TheLedger.com.

“It’s built a community feel within the company in a pretty short time that I don’t feel that we had before,” said the vice president of Stella & Dot, one of the companies testing the new version. Besides the ‘community feel,’ the trials are reporting: faster decision-making, recognition in real-time for accomplishments, project update sharing, quicker information gathering, and familiarization of co-workers in other offices.

Heineken USA tested the site and is now extending the option to more than 500 employees. “We were looking for an interactive space for our employees to share and reconnect. We really liked the fact separated people’s personal Facebook account and they had a designated ‘at work’ account,” said Heineken’s employee communications manager, Jacqueline Leahy.

Whether your company decides to incorporate social media in the workplace will not stem the tide, it’s coming whether you choose to embrace it or not – utilize it or not. So my advice to you is, go ahead, wade into the waters.

 

Nicole Schrader

*”50 Facebook Facts and Figures.” Facebook.com. N.p., 8 Aug. 2011. Web. 22 Oct. 2015.

Wong, Queenie. “Facebook Goes to Work: Social Media Giant Bringing out Site for Business.” TheLedger.com. N.p., 17 Oct. 2015. Web. 22 Oct. 2015.

#nwafuturisticfridays – To Tie or Not to Tie?

Ties

This is not the first line of a modern-day Shakespeare play, but rather a fundamental question in reference to men’s fashion attire. In the past, tie producers planned new lines and designs of neckwear for men and established an association for Men’s Dress Furnishings. It never occurred to these businessmen that ties would see such a dramatic decline in sales. Nevertheless, business attire became less formal and the tie was relegated to weddings, funerals, and a select number of country clubs. These men didn’t seem to notice that fewer younger men were interested in wearing ties and that the trappings from the past were uncomfortable in the present. Although surprising to the producers of men’s ties, the necktie’s falling out of fashion seemed a natural occurrence to the rest of us – much like the decline of the cuff-link.

You may be wondering why I would pull out an old article that has seemingly nothing to do with the produce industry or associations.  In response, I must say that there are always lessons to be learned when we reflect on the past. In this case, I wonder whether the members of the Men’s Dress Furnishings Association were aware of the changing trends or whether they stubbornly thought they could survive the drought.

“Historically, the guy wearing the navy suit, the white shirt and the burgundy tie would be the CEO,”  Marty Staff, chief executive of JA Apparel Corporation, stated in the 2008 Wall Street Journal article. “Now he’s the accountant. Power is being able to dress the way you want.”

According to the article, even the tie manufacturers themselves had mixed feelings about wearing ties and many didn’t wear them. But not every tie-maker was oblivious to the trends. Scott Sternberg, at the age of 33, founded the Band of Outsiders tie label in 2004 with a brand new approach to the traditional tie. He designed skinny ties, sold them at high-end department stores, and developed a following of young hipsters who love his designs. Sternberg even won an award for best emerging menswear designer from the Council of Fashion Designers of America.

Men like Scott Sternberg, who look at changing trends as an opportunity to make something different or new, often find themselves successful in spite of trends. Someone coined the phrase, “When life gives you lemons, make lemonade,” and although the original meaning suggests that we look for the positive solutions to life’s challenging problems; it also means that something that appears to be distasteful can be turned into something very sweet.

So the question remains, ‘To tie or not to tie?’ When the answer became ‘not to tie’ the Men’s Dress Furnishings Association closed its doors. But others did not give up so easily. There has even been a resurgence of the bow tie!

When trends suggest that you’re business or practices are becoming irrelevant, what will your answer be? I challenge you to take the innovative approach and make some ‘lemonade.’

Nicole Schrader

Smith, Ray A. “Tie Association, a Fashion Victim, Calls It Quits as Trends Change.” The Wall Street Journal. N.p., 4 June 2004. Web. 16 Oct. 2015.

 

 

#nwafuturisticfridays – Great Recession Yields a Generation of Optimists

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Raised during the Great Recession, Millennials entered the workforce during a significant economic downturn. Although they currently make up the majority of the workforce, attaining employment has been fraught with obstacles. In a report produced by the US Council of Economic Advisors, the overall unemployment rate for workers between the ages of 18-34 peaked at over 13% in 2010. In 2014, unemployment dropped to 8.6% for this age group, a substantial reduction that introduced 990,000 Millennials into the workforce.

 

According to the report entitled, ’15 Economic Facts about Millennials,’ the repercussions of the Great Recession will affect future labor force outcomes. Research indicates that the economic atmosphere during a child’s upbringing can influence their future earnings and financial behavior in adulthood. In addition, the report states that individuals who experienced the Great Recession were likely to invest less and pursue more conservative investing strategies throughout their lives.

 

Millennial face slow wage growth associated with the Great Recession and the years that have followed, in spite of the fact that they are the most educated generation in the history of our country. These college graduates have seen a greater level of employment than those without degrees. Nevertheless, the college debt that many of them have accumulated have made financial independence a challenge. Many Millennials are still living at home and statistics show that they are getting married and purchasing homes later in life than earlier generations. Job security is important to this generation and they are making less transitions early in their career than the generation that proceeded them.

 

Undoubtedly, at this point you may be wondering how Millennials could be considered a generation of optimists in light of these indicators. Millennials are “largely optimistic” about their future success. Their unprecedented enthusiasm for technology rivals their desire to make a positive impact on their communities and society. They place a high value on relationships with friends and family which enables them to integrate their work and personal lives naturally.

 

Closing with the conclusion from the report:

“In sum, quality of life appears to be a focus of this generation. Millennials value staying close to family and friends, having free time for recreation, and working in creative jobs. However, they also want to make a positive social impact on their own children, their communities, and on society as a whole.”

Nicole Schrader

“Bing.” 15+economic+facts+about+millennials –. N.p., n.d. Web. 09 Oct. 2015.

 

#nwafuturisticfridays – Communicating to a Mobile Generation

mobile devices

“The more elaborate our means of communication, the less we communicate.” Joseph Priestley

 

It may seem reasonable to assume that communicating with technologically-saavy young people is as easy as learning their language. But I have found that knowing how to post tweets, snap chat, and message, does not automatically open the door to understanding. Reaching Millennials can prove to be a greater challenge than upgrading to the latest smartphone.

So how does an Association reach this younger generation and communicate the value of membership? If the goal is remaining relevant throughout generational transitions, how do we assess their needs and evaluate our ability to meet them within our Association’s framework? Evidently, the National Watermelon Association is not the only organization asking these questions. Books have been written and articles published addressing this issue. We’ve even cited many of them in our weekly blogs. Nevertheless, all the suggestions and recommendations are only as good as their application or implementation. Where do we begin?
In her brief article, Creating Membership Value for the Next Generation of Your Association, Cate Girone suggests that the answer to these questions is as simple as gathering a few friends. She writes,
“When you form a group of younger members within your association, you essentially create a resource that you can tap into to research what the next generation of your membership needs and how your association can help. Feedback from this group can help you determine if your current member benefits will appeal to the next generation, or if you need to expand your benefits to include offerings that better appeal to them.”
If you’ve ever asked your teenage son or daughter to teach you how to use your phone, then you may be quick to recognize the veracity and simplicity of Ms. Girone’s suggestion. Rather than solely gathering research done by Baby Boomers regarding the needs of Millennials, we need to invite this younger generation to join the discussion and listen to what they have to say. We may find that more can be accomplished over a capucino than we’d ever expected.
“The two words ‘information’ and ‘communication’ are often used interchangeably, but they signify quite different things. Information is giving out; communication is getting through.” Sydney J. Harris
Nicole Schrader

Girone, Cate. “Creating Membership Value for the Next Generation of Your Association.” Creating Membership Value for the Next Generation of Your Association. AH, 29 Sept. 2015. Web. 02 Oct. 2015. <http://info.ahredchair.com/blog/creating-membership-value-for-the-next-generation>.

#nwafuturisticfridays – What Excites Expertise in Your Workplace?

working relationships

How does your business train its young talent? Do you leave your employees on their own to grow their skills? Do you employ mentoring relationships to raise young leaders up within your organization? Are team projects your preferred means of developing skills like goal setting and management?

Upon graduation from the University of Illinois with a BS in Business Administration, I realized that I had relatively few marketable skills. My first job was working in computer printer retail sales. I had to become familiar very quickly with the specifications of over 50 computer printers, as well as understand the applications and computer compatibility of  each of them. The two computer science courses and a couple of marketing classes I had taken did not adequately prepare me for success in this field. Nevertheless, my boss was convinced that taking young college graduates, training them quickly, and entrusting them with a great deal of responsibility was the best way to succeed in the sales of rapidly changing  technology. Four of us were hired and trained by the CEO and his technicians, and within weeks we were sent out to the stores to learn sales skills in one-on-one relationships with the branch managers. I don’t think my boss had read studies about the best training methods or strategies. He just seemed to understand that the most effective way to train employees quickly was in personal relationships.

Successful mentoring relationships, those between people who can communicate their expectations clearly and have a mutual respect for one another, can have a lasting impact in the lives of both the mentor and the mentee. The most influential mentoring relationships, according to a recent survey conducted by the Internet Marketing Association, are parents, bosses, sought-after mentors, and teachers. These interpersonal relationships provide the mentee with the occasion to  work closely and observe their mentors in everyday business situations. They receive direction as well as correction in a monitored setting. As trust is developed in these relationships, the mentor is free to give greater responsibility and less direction to the mentee – inevitably working toward a more equal division of labor.

Although group projects in a school setting might have been characterized by one person carrying the weight of the workload, in a business setting a team project can truly be a collaboration of efforts. According to Wendy Axelrod, PhD and author as well as recognized  expert in manager-driven, work-centered people development, team projects are the best way to develop the greatest number of people at one time. In her article, ‘Leverage Your Team Projects for Talent Development,’ Axelrod shares that projects provide opportunities for members to:

  • develop group problem solving skills
  • grow in multiple disciplines
  • encourage collaborative development
  • expand perspectives that inspire new approaches
  • desire to work with colleagues again
  • continuously and comprehensively evaluate methods, performance, etc.

Wendy Axelrod encourages managers to regularly assign team projects. She maintains that if the experience positive, the members will be eager to participate again. Meeting and overcoming challenges successfully and taking advantage of the skills and abilities of all its members, is truly the goal of every organization.

How did your most exciting learning experience impact your future performance? Were you inspired by a teacher who was passionate about their subject? Perhaps you were a part of a group that challenged you to be your very best.

Whatever method of staff development you choose to employ in your workplace, research suggests that the key ingredient for success is involvement in purposeful personal relationships.

Nicole Schrader

“New Internet Marketing Association Survey Addresses Importance of Mentoring in Empowering the Next Generation.” New Internet Marketing Association Survey Addresses Importance of Mentoring in Empowering… PR Newswire, 15 Sept. 2015. Web. 25 Sept. 2015. <http://www.prnewswire.com/news-releases/new-internet-marketing-association-survey-addresses-importance-of-mentoring-in-empowering-the-next-generation-300145217.html>.

Axelrod, Wendy. “4 Steps to Turning Projects into Development Opportunities.” SmartBlogs. SmartBrief, 14 Sept. 2015. Web. 25 Sept. 2015. <http://smartblogs.com/leadership/2015/09/14/leverage-your-team-projects-for-talent-development/>.

#nwafuturisticfridays – 2016 Convention Children’s Coloring Contest

In anticipation of our upcoming annual convention in New Orleans – February 25-27th, 2016 – the National Watermelon Association is sponsoring a Children’s Coloring Contest. There will be lots of winners. The cover of this year’s Convention Program will feature the winning entry! A gift card to Toys R Us will also be presented to the winner. All the entries will be on display at the Convention.

Theme (For children up to 12 years old): Watermelon with a Hint of New Orleans

Contestants may use crayons, colored pencils, markers, or paint to decorate their entries. Every child who submits an entry will receive a watermelon book for participating, and their artwork will also be on display at the Convention.

All entries must be submitted on or before 5pm on Thursday, December 10th, 2015. 

 

Rules of the Competition:

  1. Entry information
  • Artist’s full name
  • Age
  • Hometown
  • Email address or telephone number (with area code)

 

  1. Eligibility and restrictions
  • Submissions must be in the National Watermelon Association office no later than Thursday, December 10th, 2015. Submissions will become the property of the National Watermelon Association and may be used on the Association website or social media sites.
  • Applicants will submit artwork on paper 81/2 inches by 11 inches (standard paper size).
  • Only National Watermelon Association family members are eligible to enter.
  • Only one entry will be accepted for each contestant.
  • Crayons, markers, paint, and colored pencils may be used to create submissions.
  • Watermelon must be incorporated in some form in all entries.
  • Contestants must incorporate New Orleans into their theme (e.g. history, monument, tradition, colors, etc.).

 

  1. Winners and Prizes
  • Prizes will be presented at the national convention opening event, Thursday, February 25th, 2016. If the winner(s) cannot be present, a representative may receive their award at the presentation in their place. Please let us know who will be representing you prior to the 25th.
  • Winners will be contacted no later than January 4th, 2016 by email or telephone, depending upon the preference stated with the entry.
  • All competitors will receive a watermelon children’s book for entering.
  • The winner will have their artwork featured on the cover of the 2016 National Convention Program and will receive a gift card to Toys R Us from the National Watermelon Association.
  • All entries will be on display during the convention in February.

 

  1. Entries must be submitted by December 10th:
  • By Mail to: The National Watermelon Association, 190 Fitzgerald Road, Suite 3, Lakeland, FL 33813;

 

Questions can be directed to Nicole Schrader, at nicole@nwawatermelon.com, or

863-619-7575.

#nwafuturisticfridays – Facebook First for Foodies

Facebook foodies

My husband’s co-worker from Italy came to our home for dinner recently and taught us to make gnocchi from scratch. While the pasta was boiling, she placed a serving bowl over the pot and melted goat cheese, a little milk and some parmesan. She drained the fresh gnocchi, poured the cheese sauce over it, and we enjoyed the wonderful dinner together. Making the pasta together was so much fun. But just prior to cooking the gnocchi, our daughter and her friends pulled out their phones and posted photos onto Facebook displaying the pasta for all of their friends. My husband and I chuckled as they all temporarily vacated our kitchen and shared with their internet community.

According to a global study of ‘foodies’ surveyed in the US, Germany, France, Japan, China, and the United Kingdom, their behaviour is not unusual. Sopexa, the agency that performed the survey, defines foodies as ‘consumers who repeatedly look up food content.’ Apparently, of the 18,000+ questioned, over 81% said they used Facebook for food information, to get recipes, and to share food related photos. Pinterest has been considered the #1 source of recipes and food information, but the study found that although Pinterest has a considerable wealth of food information, there are fewer that take advantage of these boards – only 36% studied used Pinterest as their primary source of information.

Only 17% of the worldwide population surveyed said that they frequented Instagram, but 71% of the American people polled went to Instagram for photographs, links, and recipes. Not surprisingly, younger foodies are more likely to share pictures of their food than those of older generations. Nevertheless, this trend of going to the internet for food information and new product sourcing is growing steadily. Of those polled, 39% said that they went online to see where to purchase products.

The visual impact of sites like Facebook are powerful marketing tools for those who are interested in promoting their products, tools, publications, etc. Customized advertising on these sites leads to promising returns – especially among the Millennials that make up the largest consumer base.

These foodies get inspired by the images they see and are motivated to get the ingredients and get cooking.

Nicole Schrader

Johnson, Lauren. “Facebook Beats Pinterest as Foodies’ Go-to Social Platform.” AdWeek. N.p., 1 Sept. 2015. Web. 11 Sept. 2015. <http://www.adweek.com/news/technology/facebook-beats-pinterest-foodies-go-social-platform-166652>.

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