National Watermelon Month
In 2008, the U.S. Senate passed a unanimous resolution that designated the month of July as National Watermelon month. The following spring (2009), the U.S. House of representatives followed suit. What does this all mean to the watermelon industry?
The month of July, according to historical shipment data, is one of the highest harvest times of the domestic season. And it signifies the height of summer and Americana, with the Fourth of July and many other celebratory events. There are many things that come to the minds of generations in July … fireworks, apple pie, hot dogs, … and Watermelon.
Congress has given us the opportunity to celebrate like we have never done before with promotions that we may not have dreamt of. It is an opportunity to run a National display contest to display and promote more watermelons. It is a time to work hard, and have fun, while we sell more watermelon. It is another opportunity to promote our crop!
Take a look at some of the events that have occurred during National Watermelon Month, and think about what your company, your chapter, and you can do in the future to be part of it. The opportunities are there, waiting for you.