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Here is what people are saying about the NWA:
  • “The NWA has been invaluable to Multicorr in our marketing efforts. We are newcomers to the watermelon industry (3 years) and have found the Vineline a key marketing tool to easily reach our core audience. The NWA offers a proven and effective platform for entertaining our existing customers and spending quality time with our targeted potential customers. Through the NWA – we continue to grow our produce bin business.”
    John Goodloe,
    Vice President
  • “The NWA Transportation Program is a service designed specifically for our shippers that is managed and operated on behalf of NWA by C. H. Robinson Worldwide. It provides extensive regional capacity capability, competitive rates, 24/7/365 communication and sophisticated logistics cost analysis tools. The program is a bottom line value that assists our members in retaining existing customers and growing new business opportunities.”
    Jim Schmidt
  • “What does the NWA do for its members? This is something that I live by in my business.
    The difference is in ‘We’ and ‘I’.
    ‘I’ is one, and ‘We’ are many with the NWA. We promote and work on all issues affecting the watermelon business together, and We improve our companies and the watermelon business as a whole.”
    Nowell Borders –
    Borders Melons
  • “As an allied member of the National Watermelon Association, International Paper is proud of its support and participation in the association. The NWA provides both outstanding leadership in the produce category and great opportunities for allied members like IP to interface with the membership of the association, many of which are our customers. Whether it is a product safety issue involving packaging, promotion opportunities, or other industry trends, the NWA provides its membership with real time information for the betterment of the industry. Thanks NWA.”
    Jim Mastropietro – International Paper
  • “The most important thing to me in the NWA is networking with the people who attend and support the industry through their unselfish contributions, year after year, whether through mere attendance, service, donations, ideas, or love of the industry. They are the glue that holds this industry and this Association together, and allows a group to do more positive good than we, as individuals, can do separately. The members, with special emphasis given to board members and officers, committee members, and others willing to sacrifice personal interest for overall industry health and growth, are the backbone of the Association and the industry. That allows us to have a more organized, better, healthy, and growing industry. That is why I support NWA.”
    Anita Field –
    Wabash Valley Growers
  • “The NWA helps any person, Grower, Company, or group that needs help with any segment of the watermelon industry.”
    Tommy Smith –
    Labelle, Florida
  • “From promotions to safety issues to simply bringing us together, and acting as the mouthpiece of all the vital pieces of the American watermelon industry, the National Watermelon Association is a vital and dynamic organization. Nunhems USA recognizes this fact -- which is why we expend significant energy and a large portion of our marketing budget year after year ensuring the highest visibility to the breadth of the NWA: how they touch, and greatly benefit, virtually every segment of the watermelon chain.”
    Travis Estvold -
    Nunhems USA
  • “The NWA is the Strength, Heart, and Soul of the Watermelon Industry. Through the voluntary effort of networking together, growers, shippers, and associates continue to keep Watermelon at the forefront of the produce industry insuring infrastructure from Farm to Consumer.”
    Greg Leger –
    Leger & Son
  • “During the 2012 season there was an outbreak of salmonella in cantaloupe in southern Indiana close to where watermelons were being shipped. The information that NWA was able to obtain and quickly got out to its members allowed us to be proactive with our customers and helped us to keep shipping.”
    Chris Bloebaum –
    Delta Fresh Sales
  • “Without the NWA, I wouldn't be known in the NASCAR world as "Melon". This seemingly meaningless nickname has enabled us to capture a much larger audience's attention than the average racer with the average sponsor.
    "Watermelons" and "NASCAR" were not associated with each other in the past. Well, together we are changing that. With help from the NWA, we are putting watermelons on the forefront of NASCAR fans’ minds across the country and Canada.
    When fans see me at a NASCAR race, they don't have to look very far to see watermelons, and of course a watermelon queen. The queen program is another advantage that we utilize to put watermelons on the top of NASCAR fans’ weekly grocery lists.”
    Ross Chastain –
    NASCAR Driver
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More Watermelon monthfun,
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Savannah 2014: A Review in Pictures and Song

Over 2200 photographic memories await your viewing. Click here to revisit the history that we set for generations to come

NWA – A Family of Generations
A Review in Song

Mitchell Miller, one of the Marriott Savannah Bell Captains, wrote, sang and recorded a song just for us titled, “A Slice With You”. This wonderful gift and lasting memory will stay with us for many years to come. Click here to enjoy a down-home watermelon song that will make young and old smile. Enjoy!

'NEW' WATERMELON BIN Released!

In a cooperative effort to create a consumer-friendly watermelon bin that will help to reduce inventories and other costs, the NWA and its partners have released a first edition of a watermelon corrugated bin that will SELL MORE WATERMELONS!! The bin is available to all paper companies, shippers, brokers, retailers and wholesalers. CLICK HERE for more information about the program’s goals, roll-out, and other important details. For more information, please CLICK HERE.

The National Watermelon Association performs various promotional activities, most times in conjunction with the National Watermelon promotion Board, to provide support and maximize key promotional opportunities. This web page will describe some of those activities as they occur. Enjoy the reading, the viewing, and the positive results.

National Watermelon Month

In 2008, the U.S. Senate passed a unanimous resolution that designated the month of July as National Watermelon month. The following spring (2009), the U.S. House of representatives followed suit. What does this all mean to the watermelon industry?

The month of July, according to historical shipment data, is one of the highest harvest times of the domestic season. And it signifies the height of summer and Americana, with the Fourth of July and many other celebratory events. There are many things that come to the minds of generations in July … fireworks, apple pie, hot dogs, … and Watermelon.

Congress has given us the opportunity to celebrate like we have never done before with promotions that we may not have dreamt of. It is an opportunity to run a National display contest to display and promote more watermelons. It is a time to work hard, and have fun, while we sell more watermelon. It is another opportunity to promote our crop!

Take a look at some of the events that have occurred during National Watermelon Month, and think about what your company, your chapter, and you can do in the future to be part of it. The opportunities are there, waiting for you.

The Produce News
 
Watermelon Truck

Watermelon Truck

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Daytona Media #19

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Gallagher logo

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Gallagher 2
 
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